Twitter Marketing and the Bathroom Tiles
Disclaimer: If you're an actual marketing professional, reading this post may cause brain damage. Really. It also may make you want to scream "No! You don't do it like that! Step away from the keyboard, now!".
I had a revelation today. Well, not really a relevation, not even a mini-enlightenment. Just kind of a realization.
It came to me when I was on all fours, and covered in sweat.
I was scrubbing my bathroom floor tiles, and I had a realization about Twitter.
But before we move on to my realization, let's step back a little and go back to the first post of this blog. In the post, I linked to my new Twitter account, @blogproduct, which I'm using to communicate about this blog. One of the main ideas behind this blog was to not spend that much money on marketing, but rather leverage social networks such as Twitter and Facebook.
For some reason, I expected Twitter to be one of the shortcuts to happiness when it comes marketing this blog. It took me only 48 hours to realize it wasn't. During the last 48 hours, Twitter has brought in 11 visitors to this blog. My account has 74 followers right now, so this means only around 15% of the followers have followed a link either from the profile or from my tweets. To kickstart my Twitter marketing, I've encouraged people to follow the account with my normal account, I posted a intentionally eye-catching tweet pointing to my second post, and all but begged to get RT'd. All of the attempts failed pretty miserably.
So the realization?
Twitter, and using it for marketing, is a lot like cleaning my bathroom tiles: it's hard work, not all that fun, and I need to get my hands dirty if I want to get anything done.
Currently, most of my followers seem to have the same agenda as me: drive traffic somewhere. A lot of them have 10k+ followers. So if I post something using my account, what are the odds that it'll be noticed? Pretty much non-existant. I began going for quantity of followers, thinking that if I get hundreds of followers, that'll be enough to have enough people read and retweet me.
So I need to get quality followers, and a lot of them. Users that are actually interested in seeing what I post. This brings us to a rather large issue: I need to start coming up with interesting content.
That might be a problem...
Oh, and to finish off:
- Follow me on Twitter!
- Re-tweet this post by clicking on the "Retweet" -button on the right-hand side of this post.
